As a sole proprietor, Mohamed offers his customers a personal experience when they come into the store. The early growth in his business was primarily from referrals and then in 2015 Mohamed was selected by the City of Toronto for the New Business Starter Program, a grant that helped to expand his business and achieve his personal goals.
Since then, ATR Sports has moved to its new location on the Queensway and offers customers a larger assortment. Always striving to differentiate himself and offer more to his customers. Mohamed is always introducing new products and services to his clients. Recently, ATR launched a demo program for squash, tennis, and badminton racquets that allows customers to “test run” up to 3 racquets for a week before making their purchase. Mohamed also offers a variety of services to its customers, from stringing of racquets, to assessing someone’s gait for shoes and orthotics – ATR is your one-stop shop for your sport needs.