{"title":"Viktor Axelsen Collection 2025","description":"\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eTOKYO, Japan —\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e Yonex is honored to announce the global launch of the Viktor Axelsen Collection this September, the first expression of a new worldwide campaign with Denmark’s Olympic gold medalist titled “We Strive Together.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThis collaboration is more than a range of products, it’s a meeting of shared values. Just as Viktor’s journey is shaped by discipline, reinvention, and a love for the process, Yonex continues its purpose of crafting a better future through unique innovations, supporting athletes in finding joy and meaning in every step of their path.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eViktor is not only a world-class athlete. He’s a curious learner who finds joy in discovering new languages and cultures, a calm and thoughtful presence off the court, and someone who brings quiet humor and humility to the intensity of elite sport.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eWhether it’s training routines or travel days, he approaches every part of his journey with openness, finding value not just in the destination, but in the process itself.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cstrong\u003e“\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eWe Strive Together” is built on this mindset.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eIt’s an invitation to celebrate effort over perfection, and to recognize that every step, even the uncertain ones can be meaningful when we share the journey.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eIt’s also a reminder that Viktor himself has been shaped by those around him, coaches, mentors, teammates, and fans.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eHe doesn’t ask others to follow his path, but hopes they’ll find their own, inspired in part by his.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThe Viktor Axelsen Collection, developed in close collaboration with Viktor, brings this spirit to life across a full range of badminton gear.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThe racquets and shoes feature special-edition designs based on Yonex’s existing high-performance models, customized with Viktor’s personal touch.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eMeanwhile, the apparel line was newly developed with Viktor’s own input on material selection, ensuring comfort, functionality, and mindfulness.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThe collection will be available globally starting September 26, 2025, with a personal letter from Viktor enclosed in the first 10,000 ASTROX 100 ZZ racquets.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eDesign Inspired by Viktor’s Mindset and Lifestyle\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThe Viktor Axelsen Collection reflects his personal values and daily mindset.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eRooted in green tones, the design incorporates Viktor’s “VA” logo and signature as symbolic details throughout.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThe color palette balances calming earth tones with vibrant accents, echoing Viktor’s grounded lifestyle and his positive, forward-looking energy.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThe apparel line features sustainable fabrics in select pieces, aligning with Viktor’s and Yonex’s shared commitment to thoughtful, responsible design.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eLeading up to the Global Launch on September 26\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eA special campaign website and exclusive video content will be released to share Viktor’s story, the collection’s design process, and the spirit behind “We Strive Together.”\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"left\"\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eThe Viktor Axelsen Collection reflects not only Viktor’s mindset and lifestyle, but also Yonex’s belief that sport unites people and builds community. From sustainable fabrics to personalized design details, each element was developed with integrity and intention, for athletes everywhere, today and for the future.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan lang=\"EN-US\"\u003eAs we approach the global launch on September 26, we invite the badminton community to join us in celebrating effort over perfection, and to share in the spirit of \u003cem\u003e“We Strive Together.”\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"yonex-expert-bag","title":"Yonex Expert Badminton Tournament Bag (VA Collection)","description":"\u003cp\u003eThe Yonex Expert Badminton Tournament Bag from the Viktor Axelsen Collection combines sophisticated design with advanced protection features. Engineered to securely store and organize your equipment, it offers versatile compartments tailored for training, tournaments, or travel. Crafted with Yonex’s trusted quality, this bag ensures your gear stays in optimal condition while providing convenient access and reliable security. Elevate your badminton experience with a bag designed for serious athletes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize (LxWxH): 75 x 19 x 32cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaterial(s): PU：82%, Polyester：18％\u003c\/li\u003e\n\u003cli\u003eColor: Steel Gray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSKU: \u003c\/strong\u003eBA02531VEX\u003c\/p\u003e","brand":"Yonex","offers":[{"title":"Default Title","offer_id":52419366977809,"sku":"BA02531VEX","price":239.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/4535\/0725\/files\/int_ba02531v_597-1_1.webp?v=1758987907"},{"product_id":"yonex-expert-6pk-badminton-racquet-bag-viktor-axelsen-collection","title":"Yonex Expert 6pk Badminton Racquet Bag (VA Collection)","description":"\u003cp\u003eThe Yonex Expert 6pk Badminton Racquet Bag from the Viktor Axelsen Collection offers a spacious design to carry up to six rackets along with apparel, towels, and extras, featuring dedicated compartments for optimal organization. Its steel gray exterior with neon-lime accents combines durability and style, crafted from a resilient 66% PU and 34% polyester blend. Multiple compartments separate racquets from training gear, while additional pockets provide easy access to accessories and personal items. Equipped with padded backpack straps and top handles, it ensures comfortable, versatile transport. The thermal-smart construction protects rackets from temperature changes, preserving string tension during your tour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECS: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize (LxWxH): 74 x 29 x 33cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaterial(s): PU: 66%, Polyester: 34％\u003c\/li\u003e\n\u003cli\u003eColor: Steel Gray\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSKU:\u003c\/strong\u003e BA02526VEX\u003cbr\u003e\u003c\/p\u003e","brand":"Yonex","offers":[{"title":"Default Title","offer_id":52419451945233,"sku":"BA02526VEX","price":249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/4535\/0725\/files\/int_ba02526v_597-1.webp?v=1758990439"},{"product_id":"yonex-viktor-axelsen-expert-tennis-backpack","title":"Yonex Expert Tennis Backpack (VA Collection)","description":"\u003cdiv class=\"wrap\"\u003e\n\u003cp\u003eThe \u003cstrong\u003eYonex Expert Backpack VA\u003c\/strong\u003e (BA02512VEX) is part of the Viktor Axelsen Collection—built for athletes who want \u003cstrong\u003epro-level organization\u003c\/strong\u003e in a compact, travel-ready backpack. Dedicated pockets for shoes and shuttles, padded carry, and durable materials keep your essentials tidy from practice to tournament day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Yonex","offers":[{"title":"Default Title","offer_id":52458611933457,"sku":"BA02512VEX","price":229.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/4535\/0725\/files\/INT_BA02512V_597-1_1_713x896_webp.jpg?v=1759458305"},{"product_id":"yonex-astrox-100-tour-unstrung-frame-badminton-racquet-va-collection","title":"Yonex Astrox 100 Tour Unstrung Frame Badminton Racquet (VA Collection)","description":"\u003cp\u003eThe Yonex Astrox 100 Tour Unstrung Frame, part of the Viktor Axelsen Collection, is engineered for advanced players seeking exceptional power and precision. Featuring a head-heavy balance and stiff flex, it delivers explosive smashes while maintaining outstanding control during intense rallies. Its extra slim shaft reduces air resistance, allowing for faster, sharper swings. This unstrung frame lets you customize string tension to your preference, optimizing performance on the court. Ideal for players demanding speed, stability, and precision in every shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECS: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlex: Stiff\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: HM Graphite, NANOMESH NEO, VOLUME CUT RESIN, Tungsten\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShaft: HM Graphite, Namd™\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: 10mm longer\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeight \/ Grip Size: 4UG5 (Ave.83g)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStringing Tension Advice: 4U: 20 - 28 lbs、\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRecommended String: Control Players: AEROBITE \/ Hard Hitters: BG66 FORCE\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Dark Olive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSKU: \u003c\/strong\u003eAX100TVAEX-4UG5\u003c\/p\u003e","brand":"Yonex","offers":[{"title":"Default Title","offer_id":52504335974673,"sku":"AX100TVAEX-4UG5","price":219.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/4535\/0725\/files\/ASTROX100TVAF-OLGN-4UG5-A.webp?v=1760190640"},{"product_id":"astrox-100-game-strung-frame-badminton-racquet-va-collection","title":"Yonex Astrox 100 Game Strung Frame Badminton Racquet (VA Collection)","description":"\u003cp\u003eThe Astrox 100 Game Strung Frame from the Viktor Axelsen Collection combines performance with thoughtful design. Featuring green tones and Viktor’s “VA” logo and signature, it reflects a harmonious blend of calm earth colors and vibrant accents. Crafted with precision, this racquet supports the shared commitment to sustainability, with select materials that emphasize responsible production. Ideal for players seeking both quality and a connection to Viktor Axelsen’s balanced and optimistic approach to the sport.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECS: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFlex: Extra Stiff\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFrame: HM Graphite, Namd, VOLUME CUT RESIN, Tungsten\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eShaft: HM Graphite, Namd™\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eJoint: Built-in T-Joint\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: 10 mm longer\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeight \/ Grip: 4U (Avg.83g) G5\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStringing Tension Advice: 4U: 20 - 28 lbs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRecommended String: Control Players: AEROBITE \/ Hard Hitters: BG66 FORCE\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor(s): Grayish Beige\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSKU: \u003c\/strong\u003eAX100GVAGE\u003c\/p\u003e","brand":"Yonex","offers":[{"title":"4UG5","offer_id":52602289717521,"sku":"AX100GVAGE","price":169.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/4535\/0725\/files\/77_fb87978d-a777-480e-abd0-bf5ef122528e.webp?v=1760193115"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/4535\/0725\/collections\/news_250818_960_6ec11e75-3ce1-479f-afe0-400aa2fda41f.webp?v=1758984766","url":"https:\/\/atrsports.com\/en-us\/collections\/viktor-axelsen-collection-2026.oembed","provider":"ATR Sports","version":"1.0","type":"link"}