About Wilson

The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Founded in 1913 in South Shields, North East England, the company has gone from just making racquet strings to become one of the biggest manufacturers of tennis racquets, shoes, balls and accessories.

Wilson racquets feature Spin Effect, a patented Wilson technology that greatly increases spin for the player with normal flat strokes and Parallel Drilling which provides a consistent more forgiving sweet spot response while increasing the sweet spot.

The racquets also feature AmpliFeel a proprietary Wilson handle technology that provides a clean and enhanced racquet feel and Braided Graphite and BLX Fiber, an improvement to the original BLX technology to better combine the strength of the carbon fiber and the flexibility of Basalt.

Wilson caters to tennis players of all skill levels and today Wilson tennis racquets are the racquet of choice of many Grand Slam champions and the world’s top ATP and WTA players, such as Serena Williams and Roger Federer.

Some of the technology included in Wilson shoes include 2D-F.S which is strategically placed in the forefoot of the shoe to provide superior support, enhanced responsiveness, lateral stability and control.

Dynamic Fit-DF2 provides great forefoot responsiveness, low to the ground court feel, and dynamic cushioning for all playing levels. R-DST augments cushioning and rebound for comfort and responsiveness while Duralast improves court traction and grip for maximum wear and durability.

ATR Sports is an authorized dealer of Wilson products.

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