About ASICS

ATR Sports is an authorized dealer of ASICS footwear which is the shoe of choice for many runners, squash, tennis and badminton players. 

ASICS was founded in 1949 when Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. Onitsuka chose the name ASICS for his company in 1977, which is an acronym for the Latin phrase “Anima Sana In Corpore Sano,” which translates to “healthy soul in a healthy body.”

The company was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.

Today, ASICS carries a full range of performance-driven athletic shoes, active sportswear, bags and accessories dedicated to bringing harmony to the body and soul. Its products are designed to meet the needs of men, women and kids.

ASICS products feature revolutionary technological designs and features including the ASICS® GEL® Cushioning System which is featured in the The ASICS® GEL-NIMBUS® and ASICS® GEL-KAYANO® running shoes. These designs and features have helped enhance the experience of so many sports enthusiasts today.

Shop ASICS today!

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